As a personal challenge, I first began redesigning Scottish football badges in 2013. Eventually, I lost a bit of steam, but have found myself reembarking on the endeavour as of late. I have since tweaked or completely redesigned a number of my initial rebrandings, particularly those which I have found uninspiring or too similar to current badges. I have also began to redesign home and away strips.
With the close of the 2017/18 season, I am going to share these updated designs, as well as some first-time redesigns. I begin with the first club badge I ever redesigned (as I was attempting to work through the clubs in each division alphabetically), Aberdeen Football Club, who clinched the second spot in the league table (for the fourth season running) on the final day of the season. Below is my initial redesign of the Aberdeen badge, published on 20 May 2013:You can see the current crest on the right, which has been used since 1986. I consider this to be a very strong badge, but I thought that there were a few minor things that I would like to change. I figured the football looked a bit dated and the ‘AFC’ in the middle was a wee bit redundant (unless used without the accompanying circle, which Aberdeen did from 1979 until 1986 and then again in 2014). For this initial redesign, I changed the typeface and used a central ‘A’.
Below is my updated design, the most obvious change being the incorporation of the fleur-de-lis within the ‘A’. Becasue Aberdeen FC was formed in 1903 by the union of three Aberdeen-based clubs—the original Aberdeen FC (1881), Orion FC (1885) and Victoria United FC (1889)—I wanted to have some echo of the history and heritage of the city. I settled on the simplicity of the fleur-de-lis, which features on the orle of the City of Aberdeen coat of arms as a royal tressure, which, according to tradition, was granted to the city by Robert the Bruce (1274-1329), King of Scots, indicating royal favour.
As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.