This whole ReBrand project was first inspired by my toying around with the iconic Celtic badge over the last decade. Established in 1888, Celtic has become one of the most adorned and respected football clubs in the world. Redesigning the badge of such an iconic football club (with some of the most devoted supporters in the world) was a daunting task, even if my alterations were only for fun.
Celtic’s original strip featured a green Celtic cross within a red oval. In 1889 they adopted vertical green and white stripes without a badge. The vertical stripes were replaced by their now-famous hoops in 1903. At this time, the club’s home strip lacked a badge, but their away tops featured a large three-leafed shamrock from time to time between 1925 and 1965. The club’s shirts didn’t feature a regular badge until 1977 (based on a badge that first appeared on the cover of their 50th [Golden] Jubilee Dinner menu in 1938), upon which most of both their home and away badges have been based ever since. In 1988, the club celebrated their centenary with a badge derived from the Celtic cross of their very first badge. The following season they reverted back to their 1977 badge. In 1994, the badge was updated very slightly, but the design remained unaltered until the 2007/08 season, when Celtic celebrated the 40th anniversary of their European Cup victory (the first British and only Scottish club to have achieved the feat) with the addition of a star to signify their historical triumph.After the 2007/08 season, the star was retained and the badge remained the same until 2012/13 season, when Celtic celebrated their 125th anniversary by using a 1994 badge encircled by an attractive Celtic knot and an alternative badge featuring a Celtic cross.
I found the cross and the knot too attractive to disregard entirely. So for my initial redesign, I incorporated both (with the Celtic cross calling back to the original 1888 badge and the 1988 centenary badge). Below is my initial redesign of the Celtic badge, published on 13 June 2013:In addition to the Celtic knot and cross, I’ve changed and centered the typeface. I was not entirely sold on my redesign, perhaps because I hold Celtic’s current badge so close to my heart.
For the 2017/18 season, Celtic utilised the badge below, commemorating 50 years since their historic European Cup victory:
Below is my updated 2018 redesign, with only relatively minor changes, including an inversion of some of the negative space, the addition of two black rings and the extension of the Celtic cross to the edge of the circle.
For the home shirt, to depart from the classic hoops would be anathema. I am a particular fan of the narrow hoops, which saw recent use in the 2012/13 shirt. Similarly, the away strip takes inspiration from the 2012/13 goalkeeper’s shirt.
As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.