One of my earliest Scottish football badge redesigns was Dundee United Football Club, back in May 2013.
Dundee United was a relatively formidable football club on the European scene in the mid-1980s. More recently, they won the 2009/10 Scottish Cup. But having experienced a period of bad form in the 2015/16 season, United were relegated from the top tier. Still, they always strike me as a competitive side. Their current badge, on the other hand, strikes me as uninspiring. I considered the design somewhat sloppy and the insignia has very little historical relevance. Below is my first attempt at a redesign, published on 20 May 2013:With this first redesign, I decided to stick with the somewhat jarring black and orange colour scheme because it’s been a ‘DUFC’ trademark since the late 60s. But I found the black text on an orange field very unpleasing to the eye. I replaced the clunky, emboldened (and overused) Roman typeface with one that I perceived to be more sporty, yet classic. I also added the year of their establishment, 1909. The lion rampant has been replaced by two dragons for historical reasons, as Dundee United was first established as Dundee Hibernian, whose original crest was inspired by the Dundee coat of arms, featuring two dragons supporting an entwined ‘D’ and ‘H’. This was done away with when the club was renamed Dundee United in 1923 and in 1956 the lion rampant was featured on match programmes, incorporated into a badge in 1967.
My updated design for 2018 retains most of my 2013 redesign, though I have retooled the typeface and border for the sake of clarity and cleanliness:
Because of Dundee United’s place as part of the ‘New Firm’ (alongside Aberdeen) that dominated Scottish football in the 1980s, the home strip is inspired by the classic Adidas kits worn during that period. The away strip is inspired by United shirts from the late 1920s.
As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.