Alloa Athletic was established as Clackmannan County Football Club in 1878. The following season, the club changed their name to the Alloa Association Football Club. The local press misinterpreted ‘AAFC’ as Alloa Athletic Football Club, which became the club’s official name from 1883.
Due to the state of the club’s current badge, in use since 2010 and, in my opinion, far and away the most absurd badge in all of Scottish football, I had my sights set on redesigning Alloa Athletic’s badge from as far back as June 2013. By August, I had finished a redesign, though I was never content enough with it so as to share it. Now, nearly five years later, I have finally revisited this badge and have settled on something that I find more or less satisfactory:
As can be seen on the left, the current badge is really a sight to behold. The origin of the wasp image can be traced back to Alloa Athletic’s first shirt, from their Clackmannan County days. This consisted of orange and black hoops. From 1898 until 1972, the orange (or gold) and black hoops became the club’s standard and they gained the nickname, ‘the Wasps’. (The hoops disappeared for a couple of decades, apparently as a cost-saving measure.) Alloa Athletic’s kit first featured a badge in 1985. This badge consisted of a more-or-less anatomically accurate rendering of a wasp within a shield. Some version of this badge remained until the current badge was adopted.
Ignoring the illustrative style (which I consider farcical at best), I have difficulty connecting the sleeveless, muscular wasp (with only two limbs, neither of which are legs) with a football club. In my initial redesign, I went back to a more identifiably wasp-like illustration, similar to those used by the club from 1985 until 2010. Ultimately, I found the use of the wasp altogether unsatisfactory. In seaching for an alternative, the hexagonal honeycomb concept came to mind. Wolverhampton Wanderers have used a hexagonal badge since 2002 (adapted from the shape of their minimalistic wolf’s head, first used in 1979), though their badge, which sees the hexagon rotated 30°, played no influence in my redesign.
The football at the centre of my badge is of nineteenth-century design, though its sharp angles are made to emphasise the modernist feel of the new badge. The black band, bearing the year of the club’s founding, echoes the hoop design.
For the home kit redesign, I went with the classic black and gold hoops, complete with a 1970s-styled collar (an admitted anachronism given that this type of collar was used during the ‘cost-saving-no-hoops’ kits of the 1970s). Clean lines throughout emphasise the modern element of the kit. The away kit is a variation of the current away kit, with an inadvertent Boca Juniors feel.
As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.