ELIJAH WADE ARTEFACTS

a digital portfolio

Menu

Skip to content
  • HOME
  • ABOUT
  • GRAPHIC
    • ALL GRAPHIC DESIGN
    • REBRAND: SPFL
      • Premiership
        • Aberdeen
        • Celtic
        • Dundee United
        • Hamilton Academical
        • Hibernian
        • Kilmarnock
        • Livingston
        • Motherwell
        • Rangers
        • Ross County
        • St Johnstone
        • St Mirren
      • Championship
        • Alloa Athletic
        • Arbroath
        • Ayr United
        • Dundee
        • Dunfermline Athletic
        • Greenock Morton
        • Heart of Midlothian
        • Inverness CT
        • Queen of the South
        • Raith Rovers
      • League One
        • Airdrieonians
        • Clyde
        • Cove Rangers
        • Dumbarton
        • East Fife
        • Falkirk
        • Forfar Athletic
        • Montrose
        • Partick Thistle
        • Peterhead
      • League Two
        • Albion Rovers
        • Annan Athletic
        • Brechin City
        • Cowdenbeath
        • Edinburgh City
        • Elgin City
        • Queen’s Park
        • Stenhousemuir
        • Stirling Albion
        • Stranraer
    • REBRAND: SHFL
      • Brora Rangers
      • Buckie Thistle
      • Clachnacuddin
      • Deveronvale
      • Formartine United
      • Forres Mechanics
      • Fort William
      • Fraserburgh
      • Huntly
      • Inverurie Loco Works
      • Keith
      • Lossiemouth
      • Nairn County
      • Rothes
      • Strathspey Thistle
      • Turriff United
      • Wick Academy
    • REBRAND: SLFL
      • Berwick Rangers
      • Bonnyrigg Rose
      • BSC Glasgow
      • Caledonian Braves
      • Civil Service Strollers
      • Cumbernauld Colts
      • Dalbeattie Star
      • East Kilbride
      • East Stirlingshire
      • Edinburgh University
      • Gala Fairydean Rovers
      • Gretna 2008
      • Kelty Hearts
      • Spartans
      • University of Stirling
      • Vale of Leithen
  • 2D
  • 3D
    • ALL 3D
    • INSTALLATION
  • PHOTO

Annan

ReBrand: Caledonian Braves

graphic

CBFC badge newEdusport Academy was established as a residential football academy in 2011 with the aim of developing young French players and giving them the opportunity to improve their English language skills. The purpose behind refining these skills was to give the young footballers an edge in entering into the professional game in Britain.

The academy continues to operate as such, but in 2014, applied successfully to become members of the South of Scotland Football League, becoming the first private academy to participate in a senior league recognised by FIFA. The following season, Edusport applied to the Lowland Football League, but was rejected. This did not deter the club for long, as they were crowned champions of the South of Scotland League in 2017, gaining promotion to the Lowland League.

In 2018, club founder Chris Ewing launched ‘Our Football Club‘, an online membership scheme, giving supporters the opportunity to have a more democratic voice in the affairs of the club. With this, Ewing expressed the goal of establishing the senior Edusport team as a separate club in its own right with the ambitious aim of reaching the top tier of Scottish football by 2025.

In 2019, the club was rebranded as Caledonian Braves FC, complete with a new badge. The original badge employed the colours of the French tricolore and featured a small Saltire within its central football, representing the link between France and Scotland. While I appreciated the aim of this badge, I found it somewhat difficult to see as more than a relatively weak corporate brand. For a start, I found the colour scheme of ‘Edusport’ reminiscent of the uninspiring SportsDirect.com logo. Additionally, the original badge featured text within a shield – a ‘no-no’ under ancient Scottish heraldic law. For my first redesign, I went for a roundel which featured the club’s name with the French definite article le (l’). I also included the French name for Scotland, Écosse, which is recognised quite readily in Scotland. The centre of this first redesigned badge featured a stylised ‘EA’ monogram and a red circle representing a football.

EAFC badge-01

I assume the current badge is the result a great deal of consultation with the club’s stakeholders. It futures the club’s name as part of a shield. The centrepiece of the current badge is an eagle in dark blue, behind which is what seems to be a fleur-de-lis in a lighter blue (perhaps a reference to the club’s French connection). The football and saltire from the original badge is found on the breast of the eagle. Being that this new badge continues to violate ancient Scottish heraldic law, I decided to have another shot at this redesign. The new design is very similar to my redesign of the original badge. Instead of the ‘EA’ monogram, the centre of the badge features a similar design to that of the current badge. The fleur-de-lis is depicted in red, with its side petals crossing over the eagle’s wings and the triple stalk acting as the eagle’s tailfeathers. I decided to omit the saltire as ‘Caledonian’ seems a sufficient reference to Scotland.

CBFC badge-01

The kits are based upon previous incarnations of Edusport kits, with thick blue and black hoops on the home kit and red and dark red hoops on the away kit. To me, these seem simple, clean and dramatic.

CBFC kit-01

CBFC badge new

28 October 201924 February 2020 E Tagged academy, Annan, badge, crest, Dumfries and Galloway, Dumfriesshire, eagle, Edusport, Edusport Academy, Europe, fleur-de-lis, football, France, French, Galabank, LFL, logo, Lowland Football League, Lowlands, monogram, Our Football Club, rebrand, redesign, Scotland, Scottish Lowland Football League, SLFL, sport, texture, UK, United Kingdom Leave a comment

ReBrand: Edusport Academy

graphic

EAFC badge new-01Edusport Academy was established as a residential football academy in 2011 with the aim of developing young French players and giving them the opportunity to improve their English language skills. The purpose behind refining these skills was to give the young footballers an edge in entering into the professional game in Britain.

The academy continues to operate as such, but in 2014, applied successfully to become members of the South of Scotland Football League, becoming the first private academy to participate in a senior league recognised by FIFA. The following season, Edusport applied to the Lowland Football League, but was rejected. This did not deter the club for long, as they were crowned champions of the South of Scotland League in 2017, gaining promotion to the Lowland League.

In 2018, club founder Chris Ewing launched ‘Our Football Club‘, an online membership scheme, giving supporters the opportunity to have a more democratic voice in the affairs of the club. With this, Ewing expressed the goal of establishing the senior Edusport team as a separate club in its own right with the ambitious aim of reaching the top tier of Scottish football by 2025.

The current badge employs the colours of the French tricolore and features a small Saltire within its central football, representing the link between France and Scotland. While I appreciate the aim of this badge, I find it somewhat difficult to see as more than a relatively weak corporate brand. For a start, the colour scheme of ‘Edusport’ is reminiscent of the uninspiring SportsDirect.com logo. Additionally, the current badge features text within a shield – a ‘no-no’ under ancient Scottish heraldic law. For my redesign, I went for a roundel which features the club’s name with the French definite article le (l’). I have also included the French name for Scotland, Écosse, which is recognised quite readily in Scotland. Also within the outer circlet are found laurel branches, which are found in the current badge. The centre of the redesigned badge features a stylised ‘EA’ monogram and a red circle representing a football.

EAFC badge-01

The kits are based upon previous incarnations of Edusport kits, with thick blue and black hoops on the home kit and red and dark red hoops on the away kit. To me, these seem simple, clean and dramatic.

EAFC kit-01

EAFC badge new-01

13 June 201922 August 2019 E Tagged academy, Annan, badge, crest, Dumfries and Galloway, Dumfriesshire, Edusport, Edusport Academy, Europe, football, France, French, Galabank, LFL, logo, Lowland Football League, Lowlands, monogram, Our Football Club, rebrand, redesign, Scotland, Scottish Lowland Football League, SLFL, sport, texture, UK, United Kingdom Leave a comment

ReBrand: Annan Athletic FC

graphic

AAFC badge new-01Annan Athletic Football Club was established as a junior side in 1942. Following the dissolution of the Dumfries and District Junior League in the early 1950s, Annan Athletic joined the Carlisle and District Football League.

In the 1977/78 season, Annan returned to Scottish football, competing in the South of Scotland Football League. During their spell in the SoSFL, Annan won the league on two occasions (1983/84 and 1986/87). By the 1987/88 season, Annan joined the East of Scotland Football League. They continued their non-professional success, winning the EoSFL four times (1989/90, 1999/2000, 2000/01 and 2006/07).

In 2008, the original Gretna FC folded, making way for the admission of another club into the Scottish Football League. Annan’s application was successful, beating out Cove Rangers, Spartans, Preston Athletic and Edinburgh City. Since joining the SFL, Annan have yet to gain promotion from the bottom tier, but showed promise in the 2015/16 Scottish Cup, advancing to the fifth round before being knocked out by Greenock Morton.

Annan first used a badge on their kits around 1978, and this original badge remains in use today. It features a torch being carried, within a shield, flanked by two thistles. Although Annan are known as ‘the Black and Golds’, the colours of the badge are based upon the colours of the coat of arms of the former royal burgh of Annan.

For my redesign, I opted to go the route of a round badge, with a monogram at its centre. The monogram consists of two ‘A’s, tilted at a 45° anti-clockwise angle so as to resemble the town of Annan’s coat of arms (which features a yellow shield bearing a red saltire). At a stretch, the monogram includes the full ‘AAFC’ initials. A t-panelled football is superimposed over the monogram. The club’s name and two thistles occupy the outer ring.

AAFC badge-01 2

AAFC monogram breakdown-01

Both of the redesigned kits take their colours from Annan’s traditional home and away kits. The home kit is inspired primarily by Annan’s handsome 1989/90 Umbro home kit.

AAFC kit-01

AAFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

 

19 May 201824 February 2020 E Tagged Annan, Annan Athletic, Annan Athletic FC, Annan Athletic Football Club, badge, Black and Golds, brand, crest, Dumfries and Galloway, Europe, football, Galabankies, Ladbrokes League 2, logo, monogram, rebrand, redesign, Scotland, Scottish League 2, Scottish League Two, Scottish Professional Football League, SPFL, SPFL League 2, SPFL League Two, sport, The Black and Golds, UK, United Kingdom Leave a comment
Widgets
Create a website or blog at WordPress.com
Cancel

 
Loading Comments...
Comment
    ×
    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy