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Clackmannanshire

ReBrand: BSC Glasgow FC

graphic

BSCGFC badge new-01In 2004, Broomhill Sports Club was founded in Glasgow. A decade later, BSC Glasgow Football Club was established and since the 2014/15 season, the club has been competing in the Lowland Football League. During this first season, BSC Glasgow won the SFA South Region Challenge Cup, a tournament featuring some 69 non-league clubs in the south of Scotland. The club reached the final of the Challenge Cup for a second time in 2018, though they lost to Civil Service Strollers after extra time.

Having shared Lochburn Park, Glasgow with junior side Maryhill FC during their first two seasons, for the 2016/17 season, BSC Glasgow entered into an agreement with Alloa Athletic to make use of Alloa’s home ground of Recreation Park in Alloa with the long-term goal of developing their own ground in Glasgow in the future.

For the badge redesign, I opted to do away with the large white negative space at the centre of the current badge and replace it with a football. I also employed a more stylised ‘BSC’.

BSCGFC badge-01

The home kit is inspired by the 2018/19 kit while the away kit replaces the yellow with a darker blue.

BSCGFC kit-01

BSCGFC badge new-01

31 May 201924 February 2020 Elijah Tagged Alloa, badge, Broomhill Sports Club, Broomhill Sports Club Glasgow, BSC, BSC Glasgow, BSC Glasgow FC, BSC Glasgow Football Club, Clackmannanshire, crest, Europe, football, Glasgow, Lanarkshire, LFL, logo, Lowland Football League, Lowlands, rebrand, redesign, Scotland, Scottish Lowland Football League, SLFL, sport, texture, UK, United Kingdom Leave a comment

ReBrand: Alloa Athletic FC

graphic

AAFC badge new-01Alloa Athletic Football Club was established as Clackmannan County Football Club in 1878. The following season, the club changed its name to the Alloa Association Football Club. The local press misinterpreted ‘AAFC’ as Alloa Athletic Football Club, which became the club’s official name from 1883. That same year, the club was admitted to the Scottish Football Association.

In these early decades, Alloa competed in the now-defunct Scottish Football Union and then the Central Football League. After the First World War, in 1921, the Central Football League was absorbed into the Scottish Football League as the Second Division. That season, Alloa won the title, gaining promotion to the top flight for the first time. This spell was short-lived, as the club was relegated after only one season. Alloa returned to the top flight in the 1938/39 season, but with the outbreak of the Second World War, regular league football was put on hold and Alloa would not return to the top tier.

Alloa’s first shirt, from its Clackmannan County days, consisted of black and orange hoops. From 1898 until 1972, the black and orange (or gold) hoops became the club’s standard and they gained the nickname ‘the Wasps’. (The hoops disappeared for a couple of decades, apparently as a cost-saving measure.) Alloa’s kit first featured a badge in 1985. This badge consisted of a more-or-less anatomically accurate rendering of a wasp within a shield. Some version of this badge remained until the current badge was adopted in 2010.

Due to the state of the club’s current badge—in my opinion, far and away the most absurd badge in all of Scottish professional football—I have had my sights set on redesigning Alloa’s badge from several years. Ignoring the illustrative style (which I consider to be farcical, at best), I have difficulty connecting the sleeveless, muscular wasp (with only two limbs, neither of which are legs) with a football club. I toyed with utilising a more identifiably wasp-like illustration, similar to those used by the club from 1985 until 2010, but ultimately, I found the use of the wasp altogether unsatisfactory.

In searching for an alternative, the hexagonal honeycomb concept came to mind. Wolverhampton Wanderers have used a hexagonal badge since 2002 (adapted from the shape of their minimalistic wolf’s head, first used in 1979), though their badge, which sees the hexagon set at 30°, played no influence in my redesign.

The football at the centre of my redesigned badge is of nineteenth-century design, though its sharp angles are made to emphasise the modernistic feel of the new badge. The black band running through the centre of the badge, which bears the year of the club’s founding, echoes the hoop design of the traditional Alloa home shirt.

AAFC badge-01

For the home kit redesign, I went with the classic black and gold hoops, complete with a 1970s-styled collar (an admitted anachronism given that this type of collar was used during the ‘cost-saving-no-hoops’ kits of the 1970s). Clean lines throughout emphasise the modern element of the kit. The away kit a variation of the current away kit, with an inadvertent Boca Juniors feel.

AAFC kit-01

AAFC badge new-01

As ever, I am indebted to Dave at Historical Football Kits for some of the historical information used above.

11 May 201824 February 2020 Elijah Tagged Alloa, Alloa AFC, Alloa Association FC, Alloa Association Football Club, Alloa Athletic, Alloa Athletic FC, Alloa Athletic Football Club, badge, brand, Championship Division, Clackmannan County, Clackmannan County FC, Clackmannan County Football Club, Clackmannanshire, crest, Europe, football, Ladbrokes Championship, logo, rebrand, redesign, Scotland, Scottish Championship, Scottish Professional Football League, SPFL, SPFL Championship, sport, texture, The Wasps, UK, Wasps Leave a comment
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