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Gala

ReBrand: Gala Fairydean Rovers FC

graphic

GFRFC badge new-01Gala Fairydean Rovers Football Club was established in the Borders town of Galashiels in 1894. Thirteen years later, in 1907, the club split into Gala Fairydean and Gala Rovers, with the Rovers acting as the reserve side for Fairydean. With the outbreak of the First World War, both sides ceased. In 1919, Fairydean alone resumed competition, becoming a founding member of the East of Scotland Football League four years later. It would not be until 1947 that the Gala Rovers name resurfaced, this time, as an amateur side.

Fairydean experienced relative success in the EoSFL, with their most fruitful period taking place in the 1960s. During this time, the club claimed six league championships (1960/61, 1961/62, 1963/64, 1964/65, 1965/66 and 1968/69). Fairydean went on to win the EoSFL championship twice more, in 1988/89 and 1990/91.

Over the coming years, Fairydean applied unsuccessfully to the Scottish Football League on four ocassions. Eventually, in 2013, Fairydean and Rovers merged, forming the modern incarnation of Gala Fairydean Rovers. That same year, the new club was granted membership in the new Lowland League.

At some point during their time as Gala Fairydean, the club began to use a badge which featured the coat of arms of the Burgh of Galashiels. This coat of arms includes two foxes seated at the base of a plum tree, looking upward and a version of this image can be found in the current badge. The current badge also includes a hovering football, the Latin motto, UNITAS EST FORTITUDE (‘unity is strength’) and two red stripes over a black field, representing, in my best estimate, the traditional home kit of Gala Fairydean.

For my redesign, I decided that I wanted to retain the elements from the coat of arms and the Latin motto (which I find especially apt given Gala Fairydean Rovers’ history), but I was not convinced with the way that they are presented in the current badge. I opted to tie the foxes, the plum tree and the football together, with the former resting atop a redesigned, Victorian-styled football in gold. As I don’t feel as if the current badge’s foxes much resemble foxes, I went with a more ‘maximalist’ colour scheme. I also chose to include both the current club’s date of formation as well as the original Gala Fairydean Rovers’ date of formation. The Latin motto has been moved to the outer circle in gold.

GFRFC badge-01

For the kit redesigns, I opted to go with some version of the current kits, bringing back the home kit’s red and black vertical stripes (which are absent from the club’s kit at present).

GFRFC kit-01

GFRFC badge new-01

13 June 201924 February 2020 Elijah Tagged badge, Borders, crest, Europe, Fairydean, football, fox, foxes, Gala, Gala Fairydean, Gala Fairydean FC, Gala Fairydean Football Club, Gala Fairydean Rovers, Gala Fairydean Rovers FC, Gala Fairydean Rovers Football Club, Gala Rovers, Gala Rovers FC, Gala Rovers Football Club, Galashiels, GFR, Latin, LFL, logo, Lowland Football League, Lowlands, rebrand, redesign, Rovers, Scotland, Scottish Borders, Scottish Lowland Football League, SLFL, sport, texture, UK, United Kingdom Leave a comment
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