Celtic FC is my favourite football club. Full stop. This whole ‘ReBrand’ project was actually inspired by my toying around with the iconic Celtic badge over the last couple of years. Established in 1888, Celtic has become one of the most adorned and respected football clubs in the world. Redesigning the badge of such an iconic football club (with the most devoted supporters in the world) was a daunting task, even if my alterations were only for fun.
Celtic’s original strip featured a green Celtic cross within a red oval. In 1889 they adopted vertical green and white stripes without a badge. The vertical stripes were replaced by their now famous hoops in 1903. The club’s home strip lacked a badge, but their away tops featured a large three-leafed shamrock from time to time from 1925-1965. The club’s tops didn’t feature a regular badge until 1977 (based on a badge that first appeared on the cover of their 50th [Golden] Jubilee Dinner menu in 1938), upon which most of both their home and away their badges have been based ever since. In 1988 the club celebrated their centenary with a badge derived from the Celtic cross of their very first badge. The following season they reverted back to their 1977 badge. In 1994, the badge was updated very slightly, but the design remained unaltered until the 2007/08 season when Celtic celebrated the 40th anniversary of their European Cup victory (the first British and only Scottish club to have won it) with the addition of a star to signify their historical triumph.
After the season the star was retained and the badge remained the same until 2012/13 season, when Celtic celebrated their 125th anniversary with a 1994 badge encircled by an attractive Celtic knot and an alternative badge featuring a Celtic cross.
I found the cross and the knot too attractive to disregard for the 2013/14 season (from what I’ve gathered, this is the plan). So for my redesign I incorporated both the Celtic knot and the Celtic cross (which harks back to the original 1888 badge and the 1988 centenary badge):
In addition to the Celtic knot and cross, I’ve changed and centered the typeface. I’m not entirely sold on my redesign. Perhaps that’s because I hold Celtic’s current badge so close to my heart. But I do think it looks especially classy placed on the texture below: